While good, strong strategy is the basis, brands are often expressed through powerful design. Our designers focus on developing the key expressions of the brand. Our people have created some of the most recognisable logos around, including: Accucard, BP (the original), Caterpillar, Mastercard, Novartis, and New Zealand. Of course, logos are just the beginning. Our creative people have the experience it takes to design some of the most far-reaching and complicated retail programmes, internet sites, customer statements, and communications materials around.